Confluent delivers an event streaming platform based on Apache Kafka® that empowers retailers to easily access data as real-time streams, integrate data silos, and analyze data instantaneously. This enables retailers to build real-time business applications and deliver premium customer experiences.
Event Streaming is used by 6 of the top 10 retailers for a wide variety of use-cases.
Ensure inventory is updated every 100 milliseconds by connecting all systems and applications across brick and mortar stores, eCommerce, and warehouses. Enable seamless omnichannel experiences. Achieve higher customer satisfaction by providing real-time stock availability. Increase pass rate and fill rates of eCommerce orders. Enact price changes in real-time.
Aggregate and build data lakes to analyze data from inventory, transactional, clickstream systems in real-time. Accelerate time to insights with real-time analytics to enable faster executive decision making during peak season. Identify trends to optimize inventory planning. Analyze transactions in real-time to detect fraudulent and duplicate transactions. Perform fraud analytics to identify patterns.
Deliver premium customer experience by tracking customers throughout their buying journey and offer personalized recommendations in real-time by analyzing past spending and browsing habits. Present personalized, targeted, contextualized information to customers. Send offers, coupon codes in real-time to increase sales and reduce cart abandonment.
Consolidate data from various disjoined systems to get a complete unified view of customers. Send notifications to cross-sell and upsell relevant products and services. Respond to customer requests in real-time across communication channels (web, mobile app, call center, etc.). Enhance the experience of loyalty program members by re-engaging timely.
Enable real-time data sharing with third parties for regulatory compliance and analysis. Standardize reporting mechanisms and infrastructure to launch new business models. Ensure timely delivery of goods via supply chain optimization, warehousing management. Enable pre-emptive stocking of goods at warehouses.
Confluent was founded by the original creators of Apache Kafka. As such, Confluent delivers an event streaming platform based on Kafka, available as both self-managed software and a fully fully managed cloud service, and we complement it with Kafka committer-driven expertise in the form of professional services, expert training, and enterprise support. We’ve extended Kafka to create a truly secure, resilient and compliant event streaming platform that retailers demand.
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